I am going to be bold here, I am going to tell you in the first  (well, OK, the second) sentence what you are trying to accomplish with your website. The answer is: make money!

Now, regardless of whether you sell something on your site or in your shop, you are trying to get people to spend money. Even if you are a non-profit, your ultimate goal is to make money (or increase memberships, donations, etc..) in order to further your cause. 

Let’s talk about ways that you can make money on your website.  We are going to call this new-fangled “making money ”concept “Conversion.”  Conversion is the act  of taking a starting point, for this example we will say visitors and having them follow through to completion of a desired action. That desired action is to complete a purchase.

So I hear a lot of times that “you can’t track R.O.I. (Return on investment) for social media. I am here to tell you that is wrong. I am going to walk through the basics of  calculating R.O.I. and then post some more blog posts on other topics relating to R.O.I. and conversion.

The most basic calculation for R.O.I. is:

# of visitors that complete the desired goal vs. # of total visitors.

Let’s say you post a Facebook post and the link directs visitors to a landing page you have set up on your website. That landing page has been designed to get the visitor to take an action, let’s say the action is to sign up for a new seminar you are teaching.

Example:

1000 people click on the link and visit your site

100 people register and pay to attend your seminar

You have a 10% conversion rate

You know that 10% of the people that clicked on that link on Facebook paid you money and registered for your service. As a business owner, or Marketer, your job is to make more sales. If you know that you can get on average a 10% conversion rate and you need to increase sales, what is the next logical step? The answer is to increase leads or visitors. From there we are going to get technical and talk about tracking tokens and landing pages, but don't worry, as always we will break it down and make it simple for you to do and we will include a video tutorial so you can dial it in, set it up, and rock and roll!!

How can you do that? Check out our next blog post which we will post next week called “Calls to action, how to get more people to click on your links”

Until then, please leave comments, we can only get better with your feedback!

Thanks and much love,

Stephanie