Stephanie Lindquist - Tuesday, June 28, 2011
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  1. Hey there, Everyone! So I often get asked "are there things that I can do to improve my SEO (Search Engine Optimization) without having to spend a fortune on an SEO expert." To answer this, I wanted to start a series on tips that you can implement yourself to improve your  SEO rankings. 
  2. In the coming months, DIY SEO will become a commonly blogged about topic and I hope that it will help you at least start to target your keywords more effectively and get more people to your site. That being said, once you have tapped your own resources, finding a local SEO expert that can help you out within your budget is a great idea. We will be interviewing some experts in the coming months, so feel free to write in and ask us questions about SEO (or anything else marketing related) and we will slate it for our blog!

If you are ready to take your SEO to the next level, click here to pre-register for our upcoming DIY SEO workshop that will be held in August. In this workshop we will teach you hands on how to implement many of these tips and so much more and you will get one-on-one time with me, plus a 30 minute private coaching session after the workshop to ensure you understand all the work you did and how to stay on top of it!
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Ok on to the tips, the top 10 ways to get visitors to your website:

Use SEO (Search Engine Optimization) strategies to optimize your site. You can click here to reserve a free DIY SEO guide which wil be published on our website later this month

1) Get links to your site through blog commenting, social media involvement and directory listing.

2) Get noticed, in the press. Run a streamlined and efficient but effective PR program and position yourself (or your company) as experts.

3) Keep an eye on lists like the HARO and get to know influential people in the local media. When they interview you, make sure the interview has a link to your website.

4) Become an expert writer in your field. You can write for forums like Examiner, ehow, or make videos for Lynda.com and get noticed by the public through sharing your expertise.

5) Make sure that your links are on respectable and large websites. Having a link to your website from a website like you local chamber of commerce, business bureau, non-profit organization, or heavily visited blog will help the search engines "see" that your site has staying power.

6) Share the love with your neighbors, friends, family and business associates. We keep a running list of people and places we love and link (for free) the those business websites. Ask your network to link to you as well, often times those businesses will do it for free and are happy to recommend your services, if they aren’t ask them why and work to get your quality to the point where people are happy to scream your name from the rooftops in a resounding recommendation. See our "We Love" page as an example!

7) Get active in social media and share your thoughts, comments and ideas. Re-tweet other peoples ideas and the community will respect and listen to you more, often times sharing your content and helping you get more clicks.

8) Join some professional organizations, usually a membership will come with link sharing and positions you as an upstanding member within your community

9) Enter yourself (or have a colleague nominate you for an award). Often times awards are given out to those who enter and you can end up having something cool to brag about. I used to this “oh man if I could JUST get on the top 100 xyz list” and then I realized that many of those lists (especially local ones) are easier to get on than you realize and many times they will put on the list whoever applies for it.

10) Be authentic, there are a LOT of ways to do this. It is important to be doing these things because you want to and be yourself with anything that you do. People will see right through it if you are only doing it to increase web traffic, you definitely want to become an active, happy and engaged member of these communities and raise your brand up to the highest level in anything that you do. Otherwise, you run the risk of being seen as a phony and that is the last thing you want!

We hope that these tips are helpful to you, stay tuned for more information, video tutorials and interviews to help you get out there and ignite your brand!

Cheers,

Stephanie
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